London Toy Fair – from the perspective of an artisan toymaker.
January 2024
Visiting really drilled home the importance telling my story. Artisan, one of a kind, dolls are still available and people don’t know. I really care about the environment, about not greenwashing you, and being better every day. As a designer I also care about creating dolls that children actually want to play with, rather than selling to the parents… a tricky story to market! How can I tell this story, that’s the challenge I need to take up this year.